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Despite your political affiliation…one thing can not be denied…the candidates are pulling out all the stops (and all the coin) by utilizing leading edge web strategies and technologies to get us out to vote. Our political parties have grown up and left little a stone unturned in their use of web marketing. This will make for an incredible case study for business and future peers who pursue our line of work coming out of college. We’ve seen masterful email campaigns, email blasts, online advertising, use of blogs, social networking, ORM, google maps, online videos, digital forms, fund raising, etc. I urge you to pay attention to the tactics, the strategies and the technologies being utilized…oh yeah and of course I urge you to get out and vote. Stay tuned…it will be fun to see how the victor celebrates online.
